While consumers may want low-cal beverages, they also want good tasting ones, and that can sometimes be challenging. When high-intensity sweeteners like sucralose and aspartame are used to reduce calories in beverages, oftentimes they cause an undesirable aftertaste- PURAC FIT can overcome these and enhance flavors, as well. The lingering sweet taste; bitter, metallic or licorice-like cooling aftertaste; and off notes that are common with high-intensity sweeteners are masked with PURAC FIT, ultimately improving flavor of the beverage.

In addition to its masking capabilities, PURAC FIT regulates pH and acts as an acidifier in beverages. Fruit and sweet flavors (cherry, berry, melon, mango, pear, peach, banana) are enhanced with PURAC FIT. Making the right balance of sweetness and sourness in a beverage is easy with PURAC FIT because it has a lingering, mild sour taste that complements high-intensity sweeteners.  PURAC FIT also compliments vanilla, caramel, dairy, and coffee flavors.

Label-friendly, PURAC FIT is a natural way to make good-for-you beverages taste better. The long-lasting mild sour taste of PURAC FIT enhances a full range of beverage applications—carbonated and dilutable soft drinks, dairy-based, juice and juice drinks, RTD coffee and tea, and sports and energy drinks.

For more information on PURAC FIT, click here.

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