Increasing consumer awareness of preventive healthcare is driving up sales of over-the-counter mineral products. There is a growing trend to concentrate on health and wellness –rather than disease. The trends reflect key health concerns such as inflammatory disorders, menopause, heart health, and anti-aging formulations. Successful food supplements are clearly targeted to provide a specific health benefit.

 

To stay competitive in this growing market segment, it is imperative for companies to have the technical and marketing expertise to take minerals from the product design to final delivery stage. PURAC is a partner in developing new formulations that both taste good and deliver the effect claimed on the label, by providing highly bioavailable minerals from organic lactic acid and gluconic acid with their typically neutral taste profiles.

 

Applications

PURAC offers a wide range of natural minerals which are suitable sources for addition of nutrients to all types of food supplement formulations, such as:

·              Tablets

·              Effervescent tablets

·              Liquid supplements & syrups

·              Lozenges

·              Powder supplements

 

Functionalities

·              Mineral delivery

·              Electrolyte delivery

 

Key properties of mineral lactates and gluconates

·              Good solubility

·              High bioavailability

·              Neutral flavor

·              Direct compressible product grades

·              Easy to process (non-hygroscopic, free-flowable powders)

·              Biocompatible

 

 

More info: FOCUS: VMS Special