PURAC lactic acid and lactates provide:

• Variation in candy flavor

• Reduced sugar inversion
• Stable acid sanding
• Reduced gelatine breakdown in soft candies

Confectionery today
Confectionery trends are often targeted at specific demographic groups. For instance:

• Adults tend to like sweet candies, with a balanced and natural flavor
• Children prefer extremely sour candies, with an instant flavor sensation

There are just a few reasons why the right flavor profile is of high importance in candies.

Furthermore, production and distribution have changed over the years:

·         Candy production is moving from its traditional markets like Europe and North America to Asia and Latin America, where humidity and temperatures are higher.

·         Channels of distribution for candies are no longer exclusively supermarkets; convenience stores and gas stations are also important sales locations.

These factors result in increased concern about the overall quality of confectionery products and a need for a delicate balancing of flavors to match today's preferences.

Consumer acceptance and quality of candies can be optimized by selecting the right mix of ingredients. In this choice, the acidulant is of great importance! And since we are most experienced in producing natural lactic acid and lactates, we can offer you the right products and technical assistance when you need it.