Masking off-flavors

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Consumers want both great taste and added health benefits within their beverages. This presents a challenge to beverage producers, especially in the case of low-calorie drinks where artificial sweeteners are used. Such sweeteners can bring off-flavors and an unpleasant bitter or sweet aftertaste. However, our new product PURAC FIT Plus (natural, purified lactic acid) successfully masks off-flavors of all artificial sweeteners, including Stevia.

Furthermore, by using the PURAC FIT Plus, the addition level of flavor and artificial sweeteners can be reduced up to 15%, resulting in great savings opportunities. PURAC FIT Plus regulates the pH of your beverage and serves as a perfect building block for true flavor innovation, whether combined with citric acid or used by itself.

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Market: Please Select Beverages Fruits & vegetables Refrigerated foods Dairy Sauces, dressings & condiments Bakery Please Select Soy milk Fruit based beverages Soft drinks Dairy based beverages

Solution: Please Select Shelf life extension Flavor enhancement Acidification Nutrition Please Select All products

Product Type: Please Select Lactic acid

Brand: Please Select PURAC

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PURAC FIT Plus

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PURAC FIT Plus, a natural and purified lactic acid, successfully masks off-flavors by regulating the pH and serves as a basis for true flavor innovation.

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