Consumers want both great taste and added health benefits within their beverages. This presents a challenge to beverage producers, especially in the case of low-calorie drinks where artificial sweeteners are used. Such sweeteners can bring off-flavors and an unpleasant bitter or sweet aftertaste. However, our new product PURAC® FIT Plus (natural, purified lactic acid) successfully masks off-flavors of all artificial sweeteners, including Stevia.
Furthermore, by using the PURAC FIT Plus, the addition level of flavor and artificial sweeteners can be reduced up to 15%, resulting in great savings opportunities. PURAC FIT Plus regulates the pH of your beverage and serves as a perfect building block for true flavor innovation, whether combined with citric acid or used by itself.
PURAC FIT Plus
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PURAC FIT Plus, a natural and purified lactic acid, successfully masks off-flavors by regulating the pH and serves as a basis for true flavor innovation.
Gorinchem, The Netherlands, 20 October 2009
Purac was founded in 1931 and is a part of CSM, a global player in bakery supplies and food ingredients. We are active in a variety of markets, with a focus on natural food ingredients, biobased chemicals and biobased monomers for PLA.
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