Purac launches first online calculating tool for beverage formulators
29 September 2011. Back
Purac introduces an innovative online calculating tool, the
Purac® Beverage Fortification Calculator. This tool has
been developed to assist R&D teams in formulating stable
calcium fortified beverages, saving valuable time and
The beverage industry is highly innovative; speed-to-market of
new products is of high importance to maintain or increase market
share. This poses a significant challenge to product developers, as
formulating and testing for product stability are time-consuming
and expensive. One of the increasingly popular options for product
differentiation is calcium fortification of beverages.
When developing calcium fortified beverages, preventing
precipitation is one of the main concerns. Precipitation occurs
when the dissolved calcium reacts with (for example) citric acid,
forming insoluble calcium citrate. It results in an undesired
quality defects (such as sandy mouthfeel) of the beverage, and can
occur throughout the entire product shelf life.
"Using the Purac Beverage Fortification Calculator saves
significant time and resources during the development of calcium
fortified beverages" says Hans Schinck, Category Manager Taste
& Nutrition at Purac. "This tool, available at www.purac.com/calculators,
quickly and accurately calculates whether precipitation will occur.
It increases the user's R&D efficiency by reducing lab time and
Purac has been supplying the beverage industry for decades, aiding
beverage formulators around the world overcoming issues such as
precipitation. Purac offers a range of fortification products for
the beverage industry for diverse applications such as orange juice
and soy milk products. The range of fortification solutions
includes calcium salts and other mineral salts e.g. magnesium,
iron, zinc and potassium, each delivering its own unique health
benefits to consumers.
Purac is continuously strengthening its leading position by
providing innovative solutions and strong, local application
support to the industry.